We do not do random acts of marketing.

We assess what is in place, identify what is missing, and build one strategy that ties it together, so every piece works in sync instead of pulling in five directions.

The work itself

Strategy is five jobs, not one meeting.

Plenty of agencies use the word strategy to describe a kickoff call and a slide deck that gets emailed over and never opened again. We use it to describe five separate pieces of work, each with its own research, its own output, and its own reason to exist.

You will not always need all five. What you need depends on what is already true about the business and what is already written down, and sorting that out is the first thing we do.

Book a Strategy Call

What we cover

Strategic Brand Positioning & Management

Where you sit in the market, who you beat, and why anyone should pick you. We set the position with your leadership team, then hold it steady as the business grows.

Research & Consumer Insights

We talk to the people who bought and the ones who almost did. What they were solving, what nearly stopped them, and the words they used to describe it.

Competitive & Market Trend Analysis

An honest read on who you are up against and where the category is heading. Most markets have an obvious gap that everyone is too busy to take.

Audience Segmentation & Target Profiling

Not everyone is your customer. We define the segments worth the spend, what each one cares about, and what has to be true before they will move.

Brand Mapping

The whole picture in one view. Where the brand sits today, where it needs to be, and the sequence of moves between the two.

When to call us

You already know which one you are in.

You are still the CMO

Every marketing decision routes through you because there is nobody else senior enough to make it. That is the thing that breaks first when the business grows.

Spend is up, results are flat

More budget, more channels, more agencies, same numbers. Usually a sign the money is being spent well against the wrong plan.

Something big is coming

A new location, a new product, an acquisition, a rebrand. The window to get the strategy right closes the day you launch.

What lands on your desk

A plan, not a presentation.

Positioning statement

The one paragraph everything else has to agree with.

Research findings

What your buyers and your competitors actually said.

Segment profiles

Who to go after first, second, and not at all.

Brand map

Current state, target state, and the moves between.

Twelve-month priorities

Sequenced by what moves the number soonest.

Budget recommendation

Where the money goes and what it should return.

“Thank you to Gig Bag Media for an awesome experience. Your professionalism, ease of work relationship and industry knowledge surpasses those in your industry.”

Kyle Kahn

Google review

Stop guessing.

Tell us where the business is headed and we will tell you what the marketing has to do to get it there.

Book a Strategy Call Our Approach

Somebody has to decide. Right now that somebody is you.

We do not do random acts of marketing.

Strategy is five jobs, not one meeting.

You already know which one you are in.

A plan, not a presentation.

Stop guessing.