Gig Bag Media

Digital Media

Digital media buying that pays for itself.

Paid social, search, broadcast, and streaming, planned and bought by one Atlanta team. You get the campaigns, the analytics, and a straight answer on what the investment returned.

Every channel has a job, or it does not run.

Before a tracking code goes in or a dollar gets spent, you know what each channel is for and what it has to return. That is what keeps a media budget from turning into a habit nobody questions.

A plan before a budget

Nothing launches until the mix, the audience, and the number it has to hit are written down. No spaghetti at the wall.

Relentless refinement

Launch is the start, not the finish. We read performance weekly and move budget toward whatever is earning it.

Numbers you can check

You see the real results, including the ones that did not work. No dashboard theater, no metrics chosen to look impressive.

What we run for you

You never have to open a dashboard again.

Most owners we meet are running this themselves at night, or paying someone who never explains what they did. Either way nobody is watching it daily, and that is where the money leaks.

We take all of it. You get a monthly conversation about what the investment returned, in plain numbers, and you never have to learn a platform to understand your own marketing.

Book a Strategy Call

The day to day

Social Media Strategy & Content Creation

What gets posted, why, and how often, built from the same message as everything else so the feed sounds like the rest of the brand.

Influencer Relations

Finding the right partners, negotiating the terms, and running the collaboration so it reads as credible instead of obviously paid for.

Social Media Community Management

Someone answering comments, messages, and reviews the same day, in your voice, with a plan for the ones that go sideways.

Digital Analytics Tracking & Analysis

Tracking set up correctly the first time, then read every month against the numbers that actually matter to the business.

Media

Where the budget goes, and what it costs to get there.

Two decades of buying means we are not calling a rep for the first time. We know what the inventory is worth and we do not pay rate card.

Media Channel Planning

Where the budget goes, in what mix, and why. Built around where your buyers already are instead of where the inventory happens to be cheapest that quarter.

Negotiation & Buying

We buy the placements and negotiate the rate. Relationships built over twenty years mean better positions for less money, and we tell you what we saved you.

Where your money can go

Every option, and what each one is actually good at.

You do not need to know these. You need someone who does, and who can tell you why your budget is going where it is going.

Paid Social

Best for reaching people who do not know they need you yet.

Meta and Instagram

TikTok

LinkedIn

Snapchat

Pinterest

Creator partnerships

Search & Display

Best for catching people already shopping for what you sell.

Google Search

Microsoft Ads

Display and banner

Programmatic

Retargeting

Native advertising

Broadcast & Streaming

Best for owning a whole market quickly, and for looking bigger than you are.

Broadcast and cable TV

Connected TV

Pre-roll and mid-roll video

Streaming audio

Radio

Podcasts

Direct Response

Best for people who already know you and need a reason to act now.

Email marketing

SMS marketing

Landing pages

Lead generation funnels

Out of home

Reputation management

“Great leadership on not just producing a great video, but teaching their customers when and how to post them and leverage social media. These are the right people to see.”

Jake Stanley

Google review

See what the spend bought.

Send us your last three months of media and we will tell you what worked and what you overpaid for.